Designing for People, Solving for Business.
From buyflows to benefits, I create experiences that put people first—customers, employees, and organizations. I’ve designed digital ecosystems for some of the world’s biggest brands and developed workforce programs that improve lives while strengthening the bottom line.
Different challenges, same approach: Understand the audience, tell the story, deliver results.
This is the work I love—and the impact I’m here to create. Let’s build something meaningful together.
What I Do:
STRATEGIC UX
Clarity in complexity—design that moves users, leaders, and teams.
WORKFORCE INNOVATION
Programs that help people thrive and businesses grow.
Designing for People, Solving for Business.
From buyflows to benefits, I create experiences that put people first—customers, employees, and organizations. I’ve designed digital ecosystems for some of the world’s biggest brands and developed workforce programs that improve lives while strengthening the bottom line.
Different challenges, same approach: Understand the audience, tell the story, deliver results.
This is the work I love—and the impact I’m here to create. Let’s build something meaningful together.
What I Do:
STRATEGIC UX
Clarity in complexity—design that moves users, leaders, and teams.
WORKFORCE INNOVATION
Programs that help people thrive and businesses grow.
CLIENTS:
Where I’ve played
Doing good work feeds my soul and also my family… and the party ain’t over yet.
From AT&T to Aerosmith, I have rocked it with some of the biggest bands & brands on the planet.
Not everyone can say it, but I love to work. From delivering UX innovations for Mobile Apps, Responsive Web and AR, to growing a digital marketing agency from $0 to $1m+ in annual revenue, to Co-founding the Interactive Division of Robert DeNiro’s Tribeca Productions – I have done some pretty cool stuff.
Doing good work feeds my soul and my family… and the party ain’t over yet.
Where I’ve played
Designing for People,
Solving for Business.
CLIENTS:
From buyflows to benefits, I create experiences that put people first—customers, employees, and organizations. I’ve designed digital ecosystems for some of the world’s biggest brands and developed workforce programs that improve lives while strengthening the bottom line.
Different challenges, same approach: Understand the audience, tell the story, deliver results.
This is the work I love—and the impact I’m here to create. Let’s build something meaningful together.
What I Do:
STRATEGIC UX
Clarity in complexity—design that moves users, leaders, and teams.
WORKFORCE INNOVATION
Programs that help people thrive and businesses grow.
CLIENTS:
What I bring to the party
Case studies
AT&T
UX Production & Prototyping
With only six months from inception to launch for the next generation AT&T marketing platform, this was a real-world example of grace under pressure, innovation and team work.
City National Bank
UX Strategy & Product Innovation
Is it possible to create a credit card that inspires people to use it more frequently, carry larger balances and actually feel good about it? The answer is – Yes. That is, if you are willing to completely reimagine Rewards Programs from the ground up.
USAA
Enterprise Scale Messaging Strategy
With multiple divisions, hundreds of departments, and literally thousands of message types – how can an enterprise coordinate communications to users without overwhelming their inbox? Find out here.
I don’t just love doing good work... but work for doing good.
Critical Mass Diversity & Inclusion Board:
Age Affinity Group Lead (2021-2024)
The intersection of tech and creativity is often seen as a young person’s game, but people of all ages play a vital part in the process. At Critical Mass it has been my privilege to be the Lead for the Age Affinity Group, which represents employees who are 50+.
In this position I developed and launched Concentric, a program enabling employees who are caring for elder parents to receive up to an additional 5 days off per year to care for their loved ones. I also am the representative for Critical Mass at the Living, Learning, Earning Longer Collective – a collaboration between AARP & the World Economic Forum focused on providing research and supporting causes that impact older workers.