MORE JOY FOR USERS = MORE PROFIT FOR BUSINESS
Celebrating Complexity
The modern digital landscape has become increasingly intricate. For companies to excel, it’s crucial they grasp not only the array of tools at their disposal but also how these tools interconnect to form a cohesive ecosystem.
Lately, my focus has been on helping enterprise-scale organizations in developing effective ecosystems tailored to address user needs and align with their business objectives.
Serving Simplicity
When you peel away the layers, it’s really not that complicated. People have needs, and businesses have goals. It’s all about finding the right balance between them, no matter how complex things get from a technical or marketing perspective.
What I bring to the table is the unique ability to see the big picture of an ecosystem while also understanding its smallest details. This mix, along with my skills in strategy and communication, enables me come up with innovative solutions and explain them in a way that’s easy for everyone on the team to understand.
My approach is all about making complex things simpler. This helps teams work together smoothly, come up with fresh ideas, and agree on solutions, even when faced with the most complex challenges.
Ecosystem Strategy Clients:
Johnson & Johnson, Lay’s, Mars Wrigley, M&M’s, Gemological Institute Of America
Sample Projects
AT&T
For five years, I led multi-disciplinary UX teams, improving buyflow and new customer acquisition programs, developing crucial UX system upgrades that helped migrate millions of users from outdated to modernized systems. I also handled specialized engagements, developing our agency’s perspective on AR and leading as the Lead UX architect for the development of AT&T’s next-gen digital marketing platform.
McKinsey & Co.
In many client-focused organizations, infrastructure projects often come second to meeting client needs. That was the case with the McKinsey intranet, which hadn’t been updated since the early 2000s and was no longer meeting the needs of their consultants. I joined the project as the Lead UX Architect after the research phase.
The updated intranet has been a huge success, allowing teams across the organization to collaborate, share concepts, and disseminate content effectively.
Dwellify
Dwellify is at the forefront of revolutionizing home remodeling. My responsibility was to design the experience after the initial product visualization into the first phases of production. This included designing responsive web and mobile applications, as well as integrating various financial and project management systems.
Certification
I recently finished my coursework and earned UX certification from the Nielson Norman Group, specializing in UX Strategy & Management.
Case Studies
UX Production
& Prototyping
UX Strategy &
Product Innovation
Enterprise Scale
Messaging Strategy